Units Description
Participants need to complete twelve (12) units of competency, including
- 3 core units plus
- 9 elective units
| BSBMKG507 |
Interpret market trends and developments |
| BSBMKG523 |
Design and develop an integrated marketing communication plan |
| BSBPMG522 |
Undertake project work |
| Elective Units |
| BSBADV507 |
Develop a media plans |
| BSBADV509 |
Create mass print media advertisements |
| BSBLDR502 |
Lead and manage effective workplace relationships |
| BSBMKG501 |
Identify and evaluate marketing opportunities |
| BSBMKG502 |
Establish and adjust the marketing mix |
| BSBMKG506 |
Plan market research |
| BSBMKG514 |
Implement and monitor marketing activities |
| BSBMKG515 |
Conduct a marketing audit |
| BSBWRT501 |
Write persuasive copy |